About – HV‎ÓYA


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Miista brings together opposites in deliberate juxtapose;

embodying an elegant balance in the unusual through an informed marriage of design, material and craft.


«I grew up in Galicia, Northern Spain – but before long my eyes grew too wide. I packed up and moved to London’s East: Hackney, looking to perfect my craft and by 2010 I felt I was ready to start my own label. We launched Miista with the intention to play with shapes and materials without sacrificing quality, wearability or price – and we have been designing shoes from our East London studio ever since.

Miista unites the nostalgia of my rural Spanish heritage with a modernist female sentiment, translating cinematic, surreal, and retrospective inspirations into timeless styles rendered in Italian leathers and unexpected materials. It’s a pastiche of all those childhood memories of a beautiful farm on the Atlantic coast of Galicia, dropped like a stranger into a contemporary East London setting.